In today’s beauty landscape, packaging is no longer just about function—it’s a true expression of identity and experience. Our new fully transparent PET lipstick embodies this shift, merging innovation, aesthetics, and sustainability to meet the needs of a more conscious and sophisticated audience.
From base to internal mechanism and cap, every component of the pack is made from transparent PET—an approach that transforms the lipstick into a 360° object of admiration. The product inside takes center stage, with every shade clearly visible to enhance texture and color, creating an instant connection with the user.
Transparent design, premium experience
Choosing transparent PET is no coincidence. This recyclable material offers strength, brilliance, and lightness. The result is a packaging solution that conveys both modernity and elegance, striking the perfect balance between visual appeal and practicality.
The internal mechanism—usually hidden—becomes a key part of the design, showcasing the product’s technical quality. Every detail has been carefully designed to ensure a smooth and satisfying user experience, from the secure closure of the cap to the effortless glide of the lipstick.
In a market where visual impact is everything, this transparent lipstick offers a bold solution for brands seeking to stand out and deliver a product that immediately captures attention.
A packaging-enhancing partnership: collaboration with Necos
To fully showcase the potential of this innovative packaging, we’ve teamed up with Necos, a company specialized in high-quality cosmetic formulation and filling.
Together, we’ve created a unique concept: combining the transparent pack with a high-performance Lip Oil stick. The formula developed by Necos is perfectly showcased through the clarity of the packaging, highlighting the purity and brilliance of the oils inside.
The result is a product that delights all the senses:
- Visual – the fluid texture and vibrant colors shine through the crystal-clear pack.
- Tactile – smooth and sensorial during application.
- Olfactory – fresh, refined fragrances enhance the overall experience.
While the packaging remains the star, this collaboration with Necos demonstrates how innovative design reaches its full potential when paired with premium content.
Innovation you can feel on your lips
The Lip Oil stick created by Necos is a blend of advanced cosmetic technology, designed for superior comfort and performance:
- Plant-based collagen: hydrates, nourishes, and plumps the lips.
- Emollient oil blend: a balanced mix that leaves a soft, lasting film for a velvety feel.
- Sucrose-based adhesion promoter: a dual-action ingredient that enhances long-wear and provides a natural, healthy look.
- Butters blend: ensures exceptional glide and ultra-comfortable application, thanks to a low melting point that melts instantly on the lips.
- Next-gen hyaluronic acid spheres: fill fine lines for visibly healthier, softer lips.
In line with clean beauty trends, the formula is free from parabens, phenoxyethanol, TEA, ethanol, talc, silicones, paraffin, PEG, petrolatum, fragrances, wheat and oat derivatives, and microplastics.
Packaging and formula: a perfect match
This project marks a significant step forward for Team Beauty in the quest for innovative packaging that truly enhances cosmetic content. The collaboration with Necos has opened new possibilities, showing that thoughtful design can both communicate quality and deliver a memorable sensory experience.
We’re proud to present a product that redefines the concept of lipstick—adding a touch of sweetness to your everyday look. With its crystal-like appearance, the transparent lipstick is instantly captivating.
Exclusive scents: each lipstick shade comes with a unique fragrance, making application not only enjoyable but also adding a layer of personality to your beauty routine.
A refined and playful combo that gives brands a powerful way to express their own take on beauty: modern, transparent, and sensorial.