62% of ecommerce brands start prep in August
A staggering 2 in 3 of surveyed brands start preparing for the holiday season in August or September.
UK, DE and FR buyers start early.
British, German and French brands expect the holiday rush to peak early and reach record sales in November.
Almost half of brands don't 'feel' ready.
47% of surveyed businesses have already begun to prepare for their busiest season, but they don’t feel able to keep up with demand.
British brands are going omnichannel
37% of surveyed British brands say that they’re going to start selling their products on a marketplace this Holiday season.