The mascara applicator is not just a tool, but a beauty companion to take your look to a whole new level

The mascara applicator is like a magic wand that instantly transforms the look, and its shape is the key to fabulous results.


Mascara, in fact, is for most formulations an emulsion (water-based) but can also be an anhydrous (without the presence of water) for truly Waterproof performance. It is designed to lengthen, volumize and define lashes, but its effectiveness depends largely on the shape of the applicator as well as the type of fiber.


The shape of the applicator determines the precision and distribution of the product on the lashes. For example, a conical applicator can easily reach the smaller lashes in the inner and outer corners of the eye, providing even coverage. An hourglass applicator is ideal for volumizing lashes, allowing all lashes to be captured from the base.


In addition, the shape of the applicator affects the concentration of the formula around the eye, preventing unpleasant smudging. Precise application is essential to achieve a clean, professional look.
The variety of applicator shapes available on the market offers customized options to meet every need, allowing for optimal results based on lash shape and length.
Every day is an opportunity to make your eyes shine.

Hourglass Mascara Applicators

The hourglass applicator has a shape that, as the name suggests, is wider at the ends and narrower in the middle.

This shape builds up the mascara formula at the root, distributing the product to the tip of each lash for an extra-volume effect.

AM138 Elastomer

Ergonomic hourglass-shaped applicator that perfectly follows the shape of the eye.

The central part of the body is concave and allows for product loading and volumizing. The ends are rounded and help give volume, curl and definition.
If you have thin lashes, this applicator adds volume. It is especially suitable for thin but long lashes because of its hourglass shape that wraps around all lashes, even the shortest.

AM140 Elastomer

The asymmetrical brush provides an “all-in-one” make-up result: extra volume, definition, curl and lengthening with just one applicator.

Its cylindrical ends allow for easy shaping and curling, while the hourglass side allows you to load up product and volumize. The shorter, pointed tips allow you to capture shorter lashes.

AM142 Elastomer

Full, voluminous and well-defined lashes.

Hourglass-shaped applicator provides combability, lengthening, separation and definition with quick and easy application. Rounded tip for shaping.

Curved mascara applicator

The curvature of the brush helps curl and shape lashes for a flawless fan-shaped curl, and create intense eyes in a single stroke.

AM01 Elastomer

Lashes with rich, defined volume.

Special applicator with curved and flat shape. The flat part loads a lot of product and distributes it evenly on the lashes, the curved part spreads it out, acting as a comb and lash curler.
Applicator also suitable for Top Coat.

AM27 Fiber

Curves extra volume for knockout lashes thanks to curved part that arches and shapes lashes.

Cylindrical, curved applicator, slightly narrow in the center.

The spacing between the coils and the wavy fibers allows more product to accumulate and be better distributed on the lashes.

AM165 Fiber

Curved-shaped mascara applicator with very soft, sparse fibers for extra-volume.

Its composition allows you to load a lot of product and spread it on the lashes easily and instantly.

AM63 Fiber

Curved mascara applicator for a defined and separated lash effect.

Practical and functional applicator. The tip helps easily reach the corner of the eyes and shapes the inner lashes. Soft fiber lets the bulk penetrate through the heart of the bristles.

Convex mascara applicator

Mascara applicators with a convex shape are multifunctional: ideal for picking, curling and lengthening outer upper lashes.

The perfect combo for lashes defined and shaped to perfection.

AM133 Elastomer

Immagine che contiene spazzola, strumento

Descrizione generata automaticamente

Bifunctional applicator that features two sides for two different applications. Easy and intuitive, it allows you to deposit product on one side and comb lashes on the other.

Its small size makes it precise and easy to use.

AM124 Elastomer

For all-in-one make-up, applicator with perfectly neat bristles.

The helix-bent tip clings and pulls lashes together for a generous but defined release, from root to tip.

Slightly curved shape helps shape and give curl.

AM120 Elastomer

A concentration of technology and functionality in one mini-applicator.

The longer bristles comb and, together with the hook-shaped ends, improve distribution over the entire length of the lashes.

The arches form “reservoirs” for product while helping to curl and shape lashes. For unexpected volume in every detail.

Conical mascara applicator

The tapered applicators have a narrow, tapered tip designed to reach the inner and outer corners of the eyes. 

AM96 Fiber

Stunning lashes from the first stroke. Multifunctional all-in-one applicator with special conical teardrop shape.

Soft, long fibers load and deposit texture.

The tip, with shorter, more compact fibers, allows make-up to be defined and perfected.

AM03 Fiber

A lash effect from roots to tips.

Thin, tapered applicator for extremely quick and easy application, loads a generous amount of product.

Innovative wavy fiber captures all lashes and penetrates deeply, reaching even inner and shorter lashes.

AM50 Fiber

Spherical mascara applicator

La forma sferica è progettata per aggiungere volume alle ciglia, aiutando a creare uno sguardo più pieno e intenso, garantendo al contempo la precisione dell’applicazione.

Se hai poche ciglia o hai bisogno di raggiungere gli angoli interni degli occhi, questo applicatore è perfetto. È piccolo e tondo, consente una definizione precisa delle ciglia; non solo, è performante per pettinare e sagomare le sopracciglia.

AM50 Fiber

Long, curled lashes in a single step.

Spherical applicator that revolutionizes the mode of application. Its roundness accommodates texture over the entire surface and deposits it precisely while working on clumps of lashes, one after another.

Versatile applicator suitable for top coat formulas for lashes, gel formulas for eyebrows and regrowth for beards and mustaches.