High-definition precision, panoramic volume, and extreme hold. The new Elite Lash mascara is born from a strategic alliance that redefines premium mascara standards: Team Beauty’s engineering expertise in packaging and applicator selection meets Oxygen’s chemical mastery in developing avant-garde formulas.

The result is a flawless, full-service system designed to transform the eyes into a work of art and offer brands a top-tier, ready-to-go solution.

The Packaging

The structural heart of the collection is the duo composed of the FP13 bottle and the CP03 cap. Developed by Team Beauty, this packaging solution merges a classic, timeless cylindrical design with an exquisitely contemporary functionality.

Its compact profile is engineered to meet the demands of today’s travel-friendly market, ensuring maximum portability, excellent ergonomics, and daily ease of use. Pairing it with the CP03 cap completes the silhouette, lending a sleek and elegant visual presence ready for positioning in the market’s most competitive segments.

elite lash packaging

The Clean & Bold Design

The bottle, dressed in a pure and luminous white, transforms into the ideal canvas for brands embracing the clean beauty philosophy. This chromatic choice evokes transparency and absolute modernity, granting complete freedom of expression to the brand’s identity.

On this pristine surface, the black decoration breaks in with a sharp, bold graphic contrast: a striking accent that immediately catches the eye and gives the product a memorable, rigorous, and professional character.

Completing the system, the CP03 cap perfectly marries this vision. Its essential lines offer an ergonomic grip and a fluid opening, turning the user experience into a natural and intuitive gesture that anticipates the precision of the formula on the lashes. A pack that visually speaks even before the formula does.

  • Clean & Bold Aesthetics: The perfect balance between white minimalism and the graphic power of black.
  • Immediate Shelf Impact: A chromatic contrast engineered to capture attention and stay etched in the consumer’s mind.
  • Maximum Versatility: A visual solution that adapts seamlessly to clean, professional, or high-performance beauty lines.

The Applicators

The applicator serves as the ultimate mediator between the formula and the lashes. For this partnership, Team Beauty has selected two distinct applicators capable of enhancing the fluid properties of the product:

  • AM86 – Plastic Applicator: A molded brush equipped with a special spherical tip designed for high-precision application. It is the ideal tool to reach every single lash (even the shortest ones), delivering an exceptional lengthening effect and supreme definition.
  • AM145 – Fiber Applicator: A thin core coated with dense fibers that load the product optimally. This architecture guarantees unexpected volume and an immediate lifting effect, allowing for total control over layering during application.

Oxygen’s Formulas: Science, Performance, and Respect for Nature

The union of Team Beauty’s technical architecture and Oxygen’s scientific research brings to life two high-performance offerings, both formulated in full compliance with current consumer trends: 100% Vegan, free of parabens and silicones.

1. Panoramic Tubing Mascara (Paired with the AM86 Applicator)

A flexible, extra-gliding formula powered by innovative “polymeric tubing” technology. The mascara envelops the lashes, creating invisible micro-tubes that deliver incredible length.

  • The Effect: Panoramic volume and all-day-long definition.
  • The Added Value: Fast, ultra-gentle removal. Thanks to Tubing Technology, the mascara washes off simply with warm water and light pressure from the fingertips, with no need for bi-phase makeup removers or stressful rubbing around the eye area.

2. Sophisticated Doll-Eyes (Paired with the AM145 Applicator)

A rich, creamy, and deeply pigmented texture designed to sculpt lashes, imparting bold thickness and a dramatic “doll-eyes” curl.

  • The Effect: Intense black, structural thickness, and amplified curl.
  • The Added Value: A flexible film-former guarantees a tested hold for up to 12 hours, making the eyes look visibly larger, deeper, and more magnetic throughout the day.

The Ingredient Synergy: Inside Elite Lash, the custom blend of ingredients makes all the difference. Carnauba and Jojoba Waxes ensure a nourishing effect and harmonious volume, while the Waxes Synergy complex (a blend of structuring waxes) enhances the thickness and definition of the lash fiber.

The Turnkey Solution for Your Brand

Through the Elite Lash project, Team Beauty and Oxygen demonstrate the strategic value of a turnkey service: shortening development times for brands by offering solutions where the mechanics of the brush and wiper are already perfectly calibrated to the formula’s viscosity and performance.

Do you want to include Elite Lash in your next cosmetic line? Contact us today to request your sample kit and discover the future of premium mascara.