Each year, the selected Pantone color becomes an icon in the design world, influencing fashion, interior decor, and, of course, the beauty industry. For 2025, the choice falls on Mocha Mousse, a warm and enveloping shade that evokes the richness of the earth, the softness of cocoa, and the refinement of sophisticated neutral tones.
This hue, positioned between deep beige and delicate brown, conveys a sense of comfort and understated luxury, perfect for those seeking an elegant and timeless packaging solution. Mocha Mousse seamlessly adapts to various aesthetics, from minimalist lines to more ornate designs, offering a perfect balance between modernity and tradition.
The timeless elegance of damask
To enhance the depth of this shade, we have enriched the collection with a white damask pattern. Damask is a symbol of prestige and craftsmanship, with origins in the fine textiles of the Middle Ages, adorned with floral and arabesque motifs that exude opulence and sophistication.
The pattern chosen for this collection reinterprets damask in a modern way, with soft lines and fluid details that create a harmonious contrast with the Mocha Mousse background. The result is a sophisticated aesthetic where traditional influences blend with contemporary minimalist style, transforming each product into an exclusive design object.
The collection’s details
The collection consists of six packaging designs, tailored to accommodate different cosmetic formulations, from mascara to lipstick to lip balm.
- Compact with Mirror (59 mm and 36 mm diameter): Perfect for pressed powder, blush, and highlighter, this compact is an essential accessory for beauty on the go. The Mocha Mousse color adds a sophisticated touch, while the matte texture enhances its modern appeal. A smooth surface provides a luxurious feel, and its compact shape and refined design make it both precious and functional.
- BA01 + CA01 – The Lip Essential: The classic cylindrical lipstick case is reimagined with a new elegance. The Mocha Mousse packaging is embellished with a white damask pattern. The contrast between the matte base and the subtly glossy design adds an unexpected design element, making the packaging a daily luxury. Ideal for lipsticks, lip balms, concealers, and lip scrubs, this design strikes the perfect balance between aesthetics and practicality.
- FP21 + CP03 – The Tapered Mascara: The 12 ml conical bottle, with a matching cap, is designed for a mascara that prioritizes precision and performance. The combination of the Mocha Mousse bottle, decorated with white damask, and the white cap creates an effect of extreme elegance, ideal for those seeking an iconic packaging solution. The damask decoration on the body of the bottle enhances the sleek design, adding a sophisticated touch.
- FP22 + CP10 – The Extra Volume Mascara: One word: MAXI. This 15 ml cylindrical bottle is perfect for high-impact volumizing mascaras. The matte Mocha Mousse finish enhances the refined design, transforming it into a collectible piece for beauty enthusiasts. This version, without any pattern, emphasizes the strength and purity of the Mocha Mousse shade, creating a minimalist yet visually striking look.
- FP32 + CP18 – Transparency and Balance: Featuring a thick-walled bottle and a slender wand, this packaging is ideal for those seeking both elegance and functionality. The Mocha Mousse cap with white damask pattern adds a touch of luxury, while the elongated neck design ensures optimal product retention.
- FP34 + CP34 – Sophisticated Design and Practicality: The thick-walled bottle has a filling capacity of approximately 4 ml. The contrast between matte and glossy surfaces, highlighted by the Mocha Mousse color, creates a uniquely harmonious effect. This compact, ergonomic, and easy-to-use packaging is available with three different maxi applicators for a customized and high-performance application.
This collection is not just a celebration of the Pantone 2025 color but also a tribute to craftsmanship and attention to detail. Mocha Mousse embodies balance, warmth, and timeless elegance, while the damask pattern adds a touch of refined heritage, reinterpreted through a contemporary lens. Each packaging piece becomes an exclusive design object, transforming the daily makeup ritual into an aesthetic and sensory experience.