In beauty packaging, even an essential silhouette can evolve through new manufacturing solutions.
The new FP13IS was developed with this approach in mind: Team Beauty’s mascara bottle manufactured using injection-blow molding technology and presented in combination with the CP23 cap.
A new interpretation of a format with classic proportions, where clean lines, functionality and customization possibilities come together in a packaging solution designed for the needs of today’s cosmetics market.
A new technology for FP13IS
The main innovation behind FP13IS lies in its manufacturing process.
The bottle is produced using injection-blow molding technology, introducing a new solution within the Team Beauty range.
This choice makes it possible to reinterpret the pack’s cylindrical shape through a different production process, while preserving the features that define its identity: a clean silhouette and balanced proportions.
The result is packaging with an essential, contemporary aesthetic, designed to adapt naturally to different mascara projects, from minimalist lines to collections with a bolder character.
Essential design meets CP23
The cylindrical shape of FP13IS finds a compact and balanced configuration when paired with CP23. CP23 is a low-profile cap, available in both smooth and embossed versions, designed to adapt to different aesthetic languages.
The smooth version enhances the purity of the lines and creates a more essential look, while the embossed version introduces a more textured and tactile dimension, adding character to the surface of the pack.
In both versions, the reduced height of the cap helps maintain a well-proportioned and recognizable overall silhouette, while leaving room for colors, finishes and decorations to interpret the packaging according to each brand’s identity.
A pack designed around brand identity
FP13IS was conceived as a versatile base, capable of adapting to different visual languages.
Glossy or matte finishes, metallization, Soft Touch effects, custom colors and different printing options make it possible to transform the same structure into visually very different projects.
The FP13IS + CP23 combination can therefore take on a minimal and sophisticated aesthetic or become more graphic and distinctive, depending on the identity of the collection and the brand’s positioning.
It is precisely this ability to start from an essential geometry and develop different solutions that turns the pack into a design tool as well as a functional one.
Innovation in manufacturing processes
Innovation in cosmetic packaging does not necessarily mean radically changing a shape.
It can also mean rethinking the way that shape is produced, introducing technologies that expand the possibilities available to brands.
With the new FP13IS manufactured using injection-blow molding technology, Team Beauty brings this evolution to one of the most recognizable formats in the mascara category, combining it with the compact design of CP23.
A new solution that reflects Team Beauty’s approach to design: starting from the needs of both product and brand to develop packaging where technology, functionality and design work together.
Want to discover all the customization possibilities for FP13IS + CP23? Contact us