In today’s cosmetics market, speed-to-market and visual distinctiveness are the pillars of a brand’s success. When formulation mastery meets avant-garde packaging design, products are born that can redefine industry standards.
This is the core of the strategic partnership between Team Beauty and Marifra Cosmetics: an alliance born to offer the Masstige segment complete solutions with an exceptionally high aesthetic and functional impact.
The fruit of this collaboration is a capsule collection of three mascaras conceived as ready-to-go solutions. For the architecture of these products, Team Beauty developed a design project where the packaging, decoration, and applicator work in perfect symbiosis with the chemical properties of the formula.
The Decoration: The Iconic Elegance of the Peacock
The visual thread of the entire collection revolves around Marifra’s identity, symbolized by the peacock logo. Team Beauty has translated this visual heritage into an ornamental detail of absolute prestige: a silver hot-stamping that reproduces the sinuosity and majesty of the peacock feather.
Applied to the body of the bottles, the metallic finish creates a high-impact chromatic and reflective contrast, providing a three-dimensional and tactile dimension that immediately positions the product within the universe of affordable luxury.
Our Packaging
1. True Volume Mascara
Designed for those seeking an amplified, fanned-out effect, this system focuses on maximum formula release.
The 16ml FP13 bottle merges a classic cylindrical silhouette with contemporary functionality. It guarantees a perfect airtight seal and a solid, professional user experience.
The AM203 applicator is an extremely easy-to-handle tool with a dual-action geometry. It features a flat side engineered to release a generous amount of formula for instant volume , and a curved side with slightly longer fibers that meticulously combs through lashes to lengthen and curl them.
The packaging was designed to be paired with Marifra Cosmetics’ BME006_0001 formula —a rich, creamy texture enriched with restructuring and brightening Castor Oil and emollient Carnauba wax , allowing for controlled layering without stiffness.
2. Volume & Curl Mascara
A system designed to dress the lashes with an elegant, high-definition intensity.
Crafted in recyclable Polypropylene, the 12ml FP39 bottle is the ideal choice for eco-conscious brands. Its cylindrical silhouette allows for 360° customization and aligns perfectly with the CP19 snap-closure cap.
The AM167 applicator features a unique profile with structured arches. Its strategic bristles capture the optimal amount of product and release it gradually , ensuring uniform distribution and flawless lash separation.
As for the formula, the Volume & Curl Mascara features a blend of natural and synthetic waxes enriched with antioxidant Vitamin E. The texture gently enwraps the lash fiber, guaranteeing a long-lasting, clump-free finish.
3. Lift & Length Mascara
The go-to solution for an “open-eye” effect and dramatic lift from the root.
The FP21IS bottle—a premium packaging solution crafted via injection-blow molding—features a sleek, conical silhouette. This contemporary pack offers a sophisticated application experience and a perfect balance between aesthetic research and practicality.
Crafted from 100% plant-based fibers, the AM180 applicator features a silhouette designed with a concave center that acts as a reservoir to hold the formula , while the thin tip allows it to reach even the shortest and innermost lashes for perfect
Powered by cutting-edge curl-setting polymers , Marifra Cosmetics’ formula combines the nourishing properties of Castor Oil and Vitamin E with a blend of flexible waxes that lift and define without flaking over time.
Team Beauty x Marifra Cosmetics: Ready-To-Go Solutions
Through this project, Team Beauty demonstrates the strategic value of our Turnkey Full-Service Ready-To-Go solution: shortening the supply chain for brands by offering solutions where the mechanical architecture of the applicator and wiper is already perfectly calibrated to the formula’s viscosity and performance.
The three mascaras created for Marifra Cosmetics are a prime example of how Team Beauty can support your brand from initial design conception to the final finished product.
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